EA is looking to take an all-out approach with Battlefield 6's marketing as it ambitiously hopes to garner 100 million players. Battlefield 6 has officially been confirmed as the title of the new entry in EA's legendary multiplayer FPS franchise. Taking place in the modern day for the first time in more than a decade, Battlefield 6 is offering players a full single-player campaign and is also heavily rumored to have a free-to-play Battle Royale mode separate from the main game, a la Call of Duty: Warzone.
After the lackluster launch of Battlefield 2042, EA seems to be taking measures to ensure Battlefield 6's success. The game's reported $400 million budget supports this, as do the several major EA studios joining forces with DICE, like Criterion, Ripple Effect, and Motive Studios, the latter of which has reportedly even delayed its Iron Man game to work on Battlefield 6. Sentiment so far around the Battlefield Labs playtests seems to be quite positive as the game prepares for a wider unveiling later this month.
Battlefield 6 Reveals Class and Weapon System Changes
EA details several changes coming to Battlefield 6's class and weapons system in response to ongoing playtesting and feedback in Battlefield Labs.
According to Insider Gaming's Tom Henderson, EA is employing an "all-out" approach to Battlefield 6's marketing campaign in order to hit its established goal of 100 million players. Henderson reports that multiple sources are claiming EA and DICE are preparing to spend an exorbitant amount of money on marketing and advertising, which includes flying content creators and influencers out to Los Angeles, all expenses paid, for the game's big reveal event. These deals also include coverage of Battlefield 6's open beta, which is reportedly set to go live next month.
EA is Doubling Down on Marketing for Battlefield 6
As for EA's goal of 100 million Battlefield 6 players, it seems quite dangerous. If Battlefield 6 fails to reach the goal, things could go downhill fast at EA in a volatile AAA industry rife with layoffs and studio closures. There's very little chance for a $70 or $80 product not named Grand Theft Auto 6 to reach 100 million players, so it makes sense that EA seems to have split off Battlefield 6's Battle Royale into a separate free-to-play mode that has a much better chance of hitting that goal with time.
EA has experienced major Battle Royale success in the past with Respawn Entertainment's still ongoing Apex Legends, which was effectively shadow-dropped with almost no marketing or lead-up in early 2019. Battlefield is a much bigger name, and with boatloads more money thrown behind marketing this time around, this new entry might have a legitimate shot to, at the very least, give Call of Duty some real competition and even make real headway towards 100 million Battle Royale players.
EA seems to be planning to drop the first official trailer for Battlefield 6 sometime tomorrow, July 24, with a full event taking place on July 31. As for the release date, some current rumors are saying October, but fans will just need to wait a bit more for official word from EA, either at the end of tomorrow's trailer or possibly at the July 31 event.
Battlefield 6
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OpenCritic Reviews
- Top Critic Avg: 83 /100 Critics Rec: 90%
- Released
- October 10, 2025
- ESRB
- Mature 17+ / Blood and Gore, Intense Violence, Strong Language, In-App Purchases, Users Interact
- Developer(s)
- Battlefield Studios
- Publisher(s)
- EA
WHERE TO PLAY
The ultimate all-out warfare experience. Fight in high-intensity infantry combat. Rip through the skies in aerial dogfights. Demolish your environment for a strategic advantage. Harness complete control over every action and movement using the Kinesthetic Combat System. In a war of tanks, fighter jets, and massive combat arsenals, the deadliest weapon is your squad. This is Battlefield 6.
MULTIPLAYER
Victory, however you envision it. Battlefield 6 has more ways to win than ever before. Seize glory in iconic, large-scale modes including Conquest, Breakthrough, and Rush. Jump into fast-paced action with King of the Hill, Domination, and Payload. Change the rules of war with the revamped and refined Battlefield Portal. Fight in iconic locations all over the world including Cairo, Brooklyn, Gibraltar and more.
GLOBAL SCALE CAMPAIGN
Campaign is back. Drive tanks across the Sahara. Storm the beaches of Gibraltar. Defend New York from invasion. Join an elite squad of Marine Raiders fighting relentlessly to save a world on the edge of collapse.
PORTAL
Redraw the lines of battle. Battlefield Portal is a massive sandbox where creators and players can push Battlefield to the limit. Take unprecedented control of your environment by moving, scaling, and duplicating objects. Create a completely unique game mode using NPC scripting and a customizable UI. Legendary Battlefield experiences are waiting to be created—show ‘em what you’re made of.
- Franchise
- Battlefield
