One high-ranking member of the Battlefield 6 development team has spoken about the potential positive effects of generative AI on game creation, which could be foreshadowing some additional changes down the line. Battlefield 6 players won't see any assets in the game that were made directly with generative AI, but times may be changing for DICE and EA.
Launching earlier today, October 10, Battlefield 6 is seeing huge player counts, with a concurrent player peak of more than 747,000 players within its first few hours on Steam, which is to say nothing of its reception on PlayStation 5 and Xbox Series X|S. Those numbers aren't terribly surprising, considering how the game's two open beta periods roughly two months ago shattered franchise records, featuring more than 420 million matches played over 92 million hours of play divided among fans.
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Battlefield 6 Top Dev Praises Generative AI
While developers used generative AI in the "preparatory" stages of development, none of Battlefield 6's maps, characters, weapons, or any other assets that players can see in the game were created by AI. That announcement comes from Rebecka Coutaz, who serves as the vice president general manager of DICE and Criterion Games, two of the four development studios that make up amalgamated development team Battlefield Studios. In a recent interview with the BBC, she praised the potential of generative AI as "very seducing." Despite many members of the gaming community being opposed to its use, Coutaz indicated that the decision against using generative AI wasn't a question of morals, adding that there currently isn't a way to incorporate it into developers' daily work.
Rather, its use in the game's early stages was implemented in order to give the creative team members additional time and freedom to work out other planning aspects of the game. While games like 11 Bit Studios' The Alters were negatively affected by generative AI usage claims, most of which were similarly used to create "work-in-progress" assets that were not intended for use in the finished product, Coutaz is embracing generative AI as a technological advancement that can be used as a tool by developers, not a replacement for them. "If we can break the magic with AI it will help us be more innovative and more creative," she explained.
The rise of generative AI in gaming is undeniable. A report from Totally Human Media in July found that roughly 20 percent of new games on Steam used generative AI in 2025, and roughly seven percent of the total number of games on the platform incorporated it overall. Most of these games were developed by small, independent studios or single-person developers, not triple-A juggernauts like the ones under the EA banner, and gaming enthusiasts will no doubt continue to debate the merits and potential dangers of its use in the future.
Battlefield 6
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OpenCritic Reviews
- Top Critic Avg: 83 /100 Critics Rec: 90%
- Released
- October 10, 2025
- ESRB
- Mature 17+ / Blood and Gore, Intense Violence, Strong Language, In-App Purchases, Users Interact
- Developer(s)
- Battlefield Studios
- Publisher(s)
- EA
WHERE TO PLAY
Source: BBC