EA has big plans for Battlefield 6, with CEO Andrew Wilson claiming the company is "all in" on making it a landmark entry for the series. While there's still a lot that fans don't know about the game, EA has made it clear that it's adjusting its approach, as evidenced by the consolidation of four studios into one and the advent of Battlefield Labs. Apparently, that's just the tip of the iceberg for Battlefield 6 and the future of the series.
It has been a busy week for EA and the Battlefield team. On July 24, the game finally received its first reveal trailer, and Wilson confirmed Battlefield 6 won't cost $80 in a Q&A following EA's latest quarterly earnings report. Later in that same presentation, Wilson offered a glimpse into the company's larger vision for the game.
Battlefield 6 Has Bad News for Some Console Users
After months of leaks, Battlefield 6 receives an official reveal trailer, which is also accompanied by some bad news for certain console users.
During the Q&A over EA's Q1 fiscal year 2026 results, Wilson said the company has invested "more behind this Battlefield than any Battlefield product before it." While he didn't offer specifics on what that investment looks like, he emphasized how EA has put a lot into building Battlefield 6 into a "platform" instead of just a single, standalone product. The talk about a "platform" may not come as a surprise, as EA confirmed Battlefield 6 would be a live-service title back in 2024, but Wilson's language suggests the company's ambitions for the game go far beyond what fans saw in the live-service Battlefield 2042.
EA Says It's Investing More in Battlefield 6 Than Any Other Battlefield Game
As part of that investment, EA is ramping up its marketing for the new Battlefield. Wilson said the company is bringing in "hundreds of creators" to get their hands on the game and stream it to their fans during the big Battlefield 6 multiplayer reveal event on July 31. That presentation should also offer more details on just what EA means about the title being a platform and reaching new heights for the series.
Many of the specifics remain murky, but Wilson emphasized how the game's development process through Battlefield Labs should align it more with what players want. The company is confident it can succeed in that area, too. According to reports, EA hopes to hit 100 million Battlefield 6 players after its launch. Whether it will be able to gather such a massive player base will only become clear with time, but EA seems to have put a lot into making that happen.
Battlefield 6
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OpenCritic Reviews
- Top Critic Avg: 83 /100 Critics Rec: 90%
- Released
- October 10, 2025
- ESRB
- Mature 17+ / Blood and Gore, Intense Violence, Strong Language, In-App Purchases, Users Interact
- Developer(s)
- Battlefield Studios
- Publisher(s)
- EA
