Summary
- There are plenty of forgotten fashion games just waiting to be discovered by modern cozy gamers.
- Cozy games with fashion elements are beloved by players as they offer a chance to get creative and indulge in nostalgia.
- Games like Cosplay Club and Infinity Nikki give us a glimpse at how the world of fashion is changing in video games.
One of the key features of cozy games is an emphasis on freedom and creativity, and nowhere is that more apparent than in how players choose to style their avatar. Games with dress-up elements, which have historically been aimed mostly at a young female audience, can often get overlooked when players think of what makes a game great.
However, there’s a reason why cozy games featuring fashion are so popular; whether it’s building a custom boutique or styling characters in the game world, fashion gameplay gives players a fantastic chance to get creative and express themselves. These are some fun cozy games, both new and nostalgic, which feature fashion-based gameplay.
10 Stardoll
Style Meets Socializing
- Platform: PC
- Release: 2004
Stardoll is a classic browser-based game which has been entertaining fans since 2005, having amassed a network of over 400,000,000 players. The game allows players to create custom outfits and enter their looks into competitions to win prizes.
The game also incorporates elements of interior design and encourages players to interact with other players in groups based on hobbies and interests. For those looking for a nostalgic return to the paper doll days of childhood or for a chance to experiment with exciting new looks, Stardoll has lots of relaxing fun to offer.
9 Bratz: Flaunt Your Fashion
An Adorable Art Style And A Dose Of Nostalgia
- Platform: Switch, PC, PS4, PS5, Xbox One, Xbox Series X/S
- Release: November 3, 2022
- Developer: Petoons Studio
- Genre: Adventure
Bratz fashion dolls took the world by storm when they hit the shelves in 2001, and there were still plenty of fans eager to step into the oversized shoes of Cloe, Jade, Yasmin and Sasha when this tie-in game was released in 2022.
Bratz: Flaunt Your Fashion is a fun, accessible game that will appeal to both adult fans of cozy gaming as well as young fans. The game can feel a little empty at times and lacks the magic of the older Bratz titles, but the ability to put together hundreds of combinations of looks is great fun and there are some brilliant DLC options to expand the in-game wardrobe.
8 Cosplay Club
A Cute And Crafty Turn-Based RPG
- Platform: PC
- Developer: Behold Studios
- Release: April 29, 2025
Behold Studios' Cosplay Club is an adorable RPG that allows players to design and craft their own cosplay costumes to flaunt at comic cons. Each costume the player crafts can be equipped with real-life superpowers, allowing the player to fulfill the fantasy of becoming a Magical Girl as they take part in turn-based combat matches.
The game’s beautiful music, quirky art style and super cute environments make it a fun, low-stakes game for anyone looking for a chance to relax and flex their creative muscles.
7 Hello Kitty Island Adventure
Fun, Friendship And Fashion Collide
Hello Kitty Island Adventure
- Released
- July 28, 2023
WHERE TO PLAY
- ESRB
- E For Everyone
- Developer(s)
- Sunblink
- Genre(s)
- Adventure, Life Simulation
- Platform(s)
- iOS, Apple Arcade, Nintendo Switch, PC, PlayStation 5
In Hello Kitty Island Adventure, friendship is the name of the game. Players will get to know Hello Kitty and her friends, including Kuromi, Chococat and My Melody. There are plenty of opportunities for players to accessorize their animal character, including the ability to style themselves as a mermaid, as they complete quests to unlock new costume pieces or pop into Tuxedo Sam's fashion boutique to purchase items.
Hello Kitty Island Adventure: Best Gifts For Each Character
Hello Kitty Island Adventure features many different gifts that players can give to their villagers. Here are the best ones to give each of them.
Players can then show off their new looks as they explore the large open world, nurture their friendships with the most popular Sanrio characters, and enjoy cozy activities like fishing and diving.
6 Disney Dreamlight Valley
Bringing The Magic Of Fashion To Life
Disney Dreamlight Valley
- Released
- December 5, 2023
WHERE TO PLAY
- ESRB
- Everyone / In-Game Purchases, Users Interact
- Developer(s)
- Gameloft
- Genre(s)
- Life Simulation, Casual
- Platform(s)
- PlayStation 5, PlayStation 4, Xbox Series X, Xbox Series S, Xbox One, Nintendo Switch, Nintendo Switch 2, PC, iOS
Disney Dreamlight Valley gives players the chance to jump into a magical world where they can befriend beloved Disney characters. There are plenty of ways for players to get new clothing items to customize their character, and there’s even the option to create custom clothing patterns using the ‘Touch of Magic’ tool.
However, much like fellow life simulation game The Sims, this Disney title has faced criticism for failing to provide enough masculine clothing options to allow all players to shine.
5 Animal Crossing: New Horizons
A Chance For Fans To Design Everything About Their World
Animal Crossing: New Horizons
- Released
- March 20, 2020
WHERE TO PLAY
- ESRB
- Everyone / Comic Mischief, Mild Fantasy Violence, Users Interact, In-Game Purchases
- Developer(s)
- Nintendo EPD
- Genre(s)
- Simulation
- Platform(s)
- Nintendo Switch, Nintendo Switch 2
From a cursed King Tut mask to a questionable-looking ice cream hat, the Animal Crossing franchise has always been known for its weird and wonderful fashion. Animal Crossing: New Horizons introduces even better fashion options than ever before.
Players can gift and receive items as they befriend the adorable animals who live on their island, or can unlock the Able sisters' shop to purchase items with Bells. With the ability to create new patterns by uploading photos, there are plenty of ways to get creative with in-game looks.
4 Style Savvy: Styling Star
A Dazzling Fashion-Fuelled Adventure
Style Savvy: Styling Star
- Released
- November 2, 2017
- Platform(s)
- 3DS
- Genre(s)
- Simulation
The Style Savvy series has been a hit among fans of fashion-related games since the release of the first game on the Nintendo DS. Since then, there have been a further three games, with 2017’s Style Savvy: Styling Star arguably being the stand-out. The game gives players the chance to become a true fashionista by running their own fashion boutique and styling their customers.
Unfortunately for developers Syn Sophia, their latest fashion-based game for the Switch, 2023’s Fashion Dreamer, was deemed a poor successor in spite of its beautiful art style.
3 Bratz: Rock Angelz
A Hidden Gem For Cozy Gamers With A Passion For Fashion
Bratz Rock Angelz
- Released
- October 13, 2005
- Platform(s)
- PlayStation 2, GameCube
In spite of its boxy graphics, this 2005 PS2 title manages to far outshine the modern Bratz entry on this list. The game boasts a vast array of wardrobe options, but there’s more to the game than just dress-up— as well as fun story missions and mini-games, the game offers an impressive amount of creative freedom, with a free-form makeup tool and the ability to design custom t-shirts.
Supported by great voice acting and a relatively open world, Bratz: Rock Angelz remains a largely undiscovered cozy gaming gem which is more than deserving of a remaster.
2 The Sims 4
Creative Freedom At The Player's Fingertips
The Sims 4
- Released
- September 2, 2014
WHERE TO PLAY
While The Sims 4 has been criticized by some for not living up to the heights of its predecessors, one of the ways in which it excels is in its CAS (Create A Sim) system. The game even includes a style influencer career and the chance to snap pictures of your Sim’s looks, meaning that there’s plenty of fun to be had for players who enjoy playing with fashion.
The Sims 4: 12 Best Custom Content Creators
For players seeking to explore custom content in The Sims 4, check out these creators for some incredible options.
With dozens of expansion packs available and a thriving modding community, the possibilities are endless for creating fun and fashionable Sims.
1 Infinity Nikki
An Inspiring Look At The Fahion-Based Games Of The Future
Infinity Nikki
- Released
- December 5, 2024
WHERE TO PLAY
- ESRB
- T For Teen // Blood, Violence
- Developer(s)
- Papergames, Infold Games
- Genre(s)
- Adventure, Open-World, Dress-Up, RPG
- Platform(s)
- PlayStation 5, PlayStation 4, PC, Mobile, Android, iOS
In this open-world game, players take on the role of Nikki and explore Miraland with her companion Momo on a quest to find magical costumes known as Miracle Outfits.
Though recent story changes and the series’ gacha system have been criticized by some, it is undeniable that Infinity Nikki signals an evolution in what dress-up games can achieve.
Infinity Nikki: 5 Of The Best 5-Star Outfits
Out of all the 5-Star outfits available in Infinity Nikki, these particular sets are arguably among the best.
With an impressive range of stunning outfits and a beautiful open world, those who enjoy the genre can hope to see its influence in more upcoming cozy games that incorporate having fun with fashion.
Great Games About The Fashion Industry
From Style Savvy to Love Nikki, the modern gaming landscape is full of fashion games to satisfy fans.