Summary
- Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items.
- The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for free real-life burritos.
- Chipotle aims to connect with Gen Z through virtual trading card experiences and educate them about its 53 ingredients.
Chipotle Mexican Grill has announced an in-game limited Roblox experience called "Ingredient Quest" that will grant 50,000 winners free menu items in real life. Chipotle is no stranger to launching campaigns on Roblox, and the food chain's new in-game contest aims to attract young players to its restaurants for Cinco de Mayo.
In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days. After the event, the game was renamed Chipotle Burrito Builder, letting users build and roll burritos like a Chipotle worker. The food chain periodically launches in-game events for free physical menu items, with a recent one in February 2025, which asked players to complete delivery quests in exchange for free burritos. Now, Chipotle has announced a new Roblox experience for free real-life burritos and more.
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To celebrate Cinco de Mayo, Chipotle is launching a Roblox gaming experience called "Ingredient Quest" that will give away free menu items to 50,000 winners. The event will begin on Monday, May 5, at 3:00 PM PT and will last for the whole day. To participate, fans will have to log into the Roblox game Chipotle Burrito Builder and visit the food chain's virtual restaurant. After talking to the virtual employee, they will receive a starter card pack of five ingredients to begin the "Ingredient Quest" experience. Players can then roll up in-game burritos for Burrito Bucks and use them to buy more card packs. The goal is to collect all 53 ingredient cards, and the first 50,000 players to achieve it will receive a unique redeem code for a free real-life Chipotle burrito. According to the contest's official rules, users can opt for other menu items like a burrito bowl, tacos, a salad, or a quesadilla. It is worth noting that the event and prizes are only valid for US and Canadian residents.
Chipotle Announces "Ingredient Quest" Roblox Experience for 50,000 Free Burritos
- Date: Monday, May 5, from 3:00 PM PT to 11:59 PM PT (or when 50,000 players reach the prize)
- Prize: Special Entrée Code redeemable on the Chipotle App or website
- Codes can be redeemed for a free menu item of choice between a burrito, a burrito bowl, a single order of three tacos, a salad, or a quesadilla
According to Chipotle, the "Ingredient Quest" experience is inspired by the recent rise of nostalgic collectibles, like trading cards. With this Roblox event, Chipotle aims to tap into the "thrill of opening 'card packs' and celebrating rare pulls" while educating Gen Z on the food chain's signature 53 ingredients. Chipotle's new Roblox event comes as recent games like Pokemon TCG Pocket have made trading cards wildly popular, with more young fans relating to digital card-collecting communities every day.
While Chipotle's "Ingredient Quest" experience on Roblox can be exciting news for players, the multiplayer title has recently come under fire for its policies on child safety. Earlier in April, Roblox was subpoenaed by a Florida Attorney who argued that the game may expose children to harmful content.
OpenCritic Reviews
- Released
- September 1, 2006
- ESRB
- Teen / Diverse Content: Discretion Advised, In-Game Purchases (Includes Random Items), Users Interact
- Developer(s)
- Roblox Corporation
- Publisher(s)
- Roblox Corporation
WHERE TO PLAY
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- Genre(s)
- Game Creation System
- Platform(s)
- PlayStation 4, Xbox One, PC, Android, iOS, Meta Quest 2, Meta Quest Pro
