The Final Fantasy set of Magic: The Gathering cards has already made an impressive amount of money as Magic the Gathering's highest-grossing set ever. The release of the new Magic: The Gathering cards completely eclipsed those of The Lord of the Rings, which took nearly half a year to reach the success that the Final Fantasy cards reached in a very short period.
Released on June 13, 2025, Magic: The Gathering's Final Fantasy set celebrates the Japanese RPG franchise's 16 mainline games, which date back to the debut of the original Final Fantasy game in 1987. The collaboration proved to be quite successful and popular for the Magic: The Gathering tabletop scene, and its effects can even be felt in video games from both franchises. For example, the release of the Final Fantasy set boosted the player count of Magic: The Gathering Arena on Steam, and intrigue in the Final Fantasy 7 Remake trilogy was heightened by the release when many fans believed the collaboration's new Sephiroth art teased them about possible plot implications in F inal Fantasy 7 Remake Part 3. The excitement translated well into sales, as Hasbro's second quarter earnings call for 2025 has revealed.
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As transcribed by Investing.com, Hasbro chief executive officer Chris Cox revealed that the Final Fantasy Universes Beyond set is already the highest-grossing Magic the Gathering set ever released. Moreover, the new set brought more players to Magic the Gathering within the first two weeks than any other prior set posted over an entire season. The set contributed to a 40% year-over-year increase in unique players during the first half of 2025, with revenue growing by 16% to $522 million. Cox further explained that the Final Fantasy Universes Beyond launch was monumental for Magic: The Gathering, as it managed to deliver $200 million in revenue in just one day. In comparison, Magic: The Gathering's The Lord of the Rings set took six months to deliver the same amount of revenue.
Final Fantasy Magic: The Gathering Cards Generates $200 Million in Revenue Shortly After Launch
According to Cox, Hasbro left demand on the table, since the company couldn't produce enough Magic: The Gathering cards for launch, despite increasing production runs four times before the release. As a result, Hasbro expects to continue making money on the Final Fantasy set in the months to come as more cards are produced.
Cox attributes the success of the Final Fantasy set to the franchise's cross-regional appeal and IP strength, especially in the gaming sector. The company believes Final Fantasy hits a "sweet spot" in gaming more than The Lord of the Rings, and Cox notes that there's a strong overlap of fan bases between Final Fantasy and Magic: The Gathering.
- Franchise
- Magic: The Gathering
- Original Release Date
- 1993
- Publisher
- Wizards of the Coast
- Age Recommendation
- 13+