Summary

  • The Florida Joker Man, Lawrence Sullivan, is demanding an "extra million dollars" from Rockstar Games for allegedly using his likeness in the Grand Theft Auto 6 trailer.
  • Sullivan has posted a video on TikTok with new demands, showcasing his appearance with a purple-haired prisoner look and threatening legal action if Rockstar Games doesn't respond within three days.
  • While it's unlikely that Sullivan will successfully sue Rockstar Games, his claims may be dismissed under the fair use doctrine regarding parody laws, and his chances of winning in court seem slim.

The Florida Joker Man, real name Lawrence Sullivan, continues to make monetary demands of Rockstar Games for allegedly using his likeness in the first Grand Theft Auto 6 trailer in a new video. Lawrence Sullivan's demands against Grand Theft Auto 6 come with a high request of an "extra million dollars," with an appearance that mirrors that of the character from the trailer with purple hair and a prison jumpsuit.

Lawrence Sullivan called out Rockstar Games via social media shortly after releasing the first Grand Theft Auto 6 trailer. As he refers to himself, the Florida Joker Man claims that one of the more distinctive characters from the game's trailer greatly resembles Sullivan, highlighting the use of facial tattoos. The character in question is the purple-haired prisoner with the words "IMPERTINENT" tattooed on his forehead, complete with other tattoos. Now, Sullivan is making another direct demand for Rockstar Games to respond, though with a different appearance.

grand-theft-auto-6-real-life-memes-references
GTA 6: Every Florida Meme and Real-Life Reference Explained

The reveal trailer for Grand Theft Auto 6 showcases the game's world of Leonida, which makes references to several real-world memes about Florida.

Sullivan posted a video on TikTok with new demands regarding his likeness being seemingly used in the Grand Theft Auto 6 trailer. Now equipped with a bright orange prison jumpsuit and purple-dyed hair, Sullivan's recent video shows a plethora of different hashtags accompanying his demands for an extra million dollars. He argues that Rockstar Games hasn't contacted him about supposedly using his features. In the video, he claims he's giving away "free marketing" for Grand Theft Auto 6, thus pointing out the YouTube search results for "gta 6 joker." He then orders Rockstar Games to find another person in Florida who looks like the purple-haired prisoner from the game's trailer. He then concludes with a legal threat, giving Rockstar "three days" to reply before Sullivan's lawyers can take action.

Additionally, Sullivan mentions the Lindsay Lohan case that involved Grand Theft Auto 5 and a particular character. The case has been referenced before, with Rockstar Games winning the legal battle after the New York Court of Appeals dismissed Lohan's claims about Rockstar using her likeness to portray a character in the game. The case came to an end in 2018. Moreover, actor Roger Clark commented on the Grand Theft Auto 6 Florida Joker and Sullivan's claims, saying that Rockstar is "lawyered up" and knows what it "can and cannot get away with."

This is not like the Lindsay Lohan case. I got hard evidence!

It seems highly unlikely that Sullivan and his lawyers will successfully file a lawsuit against Rockstar Games and Grand Theft Auto 6. While it may be intriguing to see how it all plays out, given the multiple videos that Sullivan has posted, his claims might be left in the dust if Rockstar Games implements the fair use doctrine regarding parody laws. Whether Sullivan proceeds with legal action or not, this isn't the first time that Rockstar Games has been threatened, and his chances of winning a battle in court seem slim to none.

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Released
November 19, 2026
ESRB
Rating Pending - Likely Mature 17+
Developer(s)
Rockstar Games
Publisher(s)
Rockstar Games
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WHERE TO PLAY

DIGITAL
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Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet.

Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida — forced to rely on each other more than ever if they want to make it out alive.