Summary
- Honkai: Star Rail is collaborating with KFC China to release exclusive merchandise and food items.
- Feixiao and Jiaoqiu are featured in the campaign.
- It's unclear whether the collaboration will appear in other markets in the future.
Honkai: Star Rail has partnered with KFC to launch exclusive merchandise in select locations throughout China. The collaboration was announced just in time for the highly-anticipated release of Honkai: Star Rail Version 3.0.
Honkai: Star Rail is getting ready to launch Amphoreus, a new explorable planet where the Astral Express crew will meet the Chrysos Heirs. Honkai: Star Rail Version 3.0 goes live on January 15 and with it will come several new characters, challenges, and quality-of-life features. The first two new additions to the playable roster will be The Herta and Aglaea, while the Trailblazer is also acquiring a new playable Path. While Honkai: Star Rail has been focusing primarily on promoting Amphoreus content, the RPG has revealed plans to team up with a famous fast-food chain for a new limited merchandise line.
Honkai: Star Rail Should Avoid One Trope With Amphoreus' Characters
Honkai: Star Rail's Amphoreus chapter is inspired by Greek mythology, but it should steer clear of one predictable story trope.
During the Honkai: Star Rail 3.0 official livestream on Bilibili, the RPG announced a partnership with KFC to release exclusive merchandise of two beloved Xianzhou characters: Feixiao and Jiaoqiu. The collaboration is exclusive to China, though, and will begin on January 17. The campaign will offer badges and hanging cards of Feixiao and Jiaoqiu as well as some limited food items like the Jiaojiao sauce, a spicy tomato blend that references Jiaoqiu's lore. The products will also have Honkai: Star Rail-themed packaging. This is the second time that KFC China has collaborated with HoYoverse's RPG, as the two teamed up for a similar campaign in 2023. However, it's not the game's only big crossover for 2025, as Honkai: Star Rail partnered with major artist Lilas Ikuta of YOASOBI for Amphoreus' musical theme.
Honkai: Star Rail Launches Limited Merchandise with KFC China
Character Merchandise
- Badges: Feixiao and Jiaoqiu
- Hanging cards: Feixiao and Jiaoqiu
Menu items
- Jiaojiao Sauce: spicy tomato sauce with Jiaoqiu packaging
- Great Victory Milk Latte: latte drink with themed packaging
- KFC-Glad Jiuzhen Juice: limited collaboration juice
Both featured characters are 5-star units from the Xianzhou Alliance roster. Feixiao is one of the best DPS in Honkai: Star Rail, so she is quite popular among players. She will also be featured on the Version 3.0 Phase 1 banners alongside The Herta, Lingsha, and Jade.
January is a busy month for Honkai: Star Rail. Aside from the KFC collaboration and the launch of Version 3.0, Honkai: Star Rail is releasing a PS5 physical edition with exclusive rewards. The Amphoreus storyline is expected to uncover some mysteries about March 7th and other characters, so the anticipation for this new chapter is high.
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OpenCritic Reviews
- Top Critic Avg: 83 /100 Critics Rec: 90%
- Released
- April 26, 2023
- ESRB
- Teen / Fantasy Violence, Mild Suggestive Themes, Simulated Gambling, In-Game Purchases (Includes Random Items), Users Interact
- Developer(s)
- HoYoverse (Formerly miHoYo)
- Publisher(s)
- HoYoverse (Formerly miHoYo)
WHERE TO PLAY
They call them, "Aeons" in this galaxy. They construct reality, erase stars, and leave their marks on countless worlds. Together with your companions you'll travel across the galaxy on the Astral Express, following the path once traveled by the Aeons. From here, you will explore new civilizations, meet new comrades, and begin new adventures among countless fantastical worlds. All the answers you seek will be uncovered among the stars.
Well what're you waiting for? Are you ready to begin this trailblazing journey?
Honkai: Star Rail is a new HoYoverse space fantasy RPG. Hop aboard the Astral Express and experience the galaxy's infinite wonders filled with adventure and thrills.
Players will meet new companions across various worlds and maybe even run into some familiar faces. Overcome the struggles together caused by Stellaron and unravel the hidden truths behind it! May this journey lead us starward!
- Engine
- Unity
- Cross-Platform Play
- Limited
- Cross Save
- All platforms
- Platform(s)
- PlayStation 5, PC, Android, iOS
- Genre(s)
- RPG, Turn-Based RPG
- How Long To Beat
- 83 hours
- OpenCritic Rating
- Strong
