Summary
- Kick creators can now multistream but will experience reduced income if they use the feature.
- Kick aims to surpass Twitch with major streamer signings and a 95/5 revenue split.
- The platform remains creator-friendly and may introduce viewer payments in the future.
Kick has announced that creators can now multistream on different platforms, but the feature will see their revenue decrease. Kick has been aiming to surpass Twitch for years, and one of its most attractive aspects was the major income offered to content creators.
When the Stake-backed streaming platform Kick first launched in 2022, it was quickly deemed as Twitch's main competitor. In recent years, other platforms such as YouTube and Facebook Gaming have tried to dethrone the Amazon-owned giant, but haven't come as close. Moreover, Kick managed to sign major streamers, including Adin Ross and Trainwreck, spiking its viewership in a matter of months. One of Kick's main appeals is how it offers streamers a 95% cut of subscriber revenue, whereas Twitch has 50/50 and 70/30 split policies. Now, Kick has added yet another long-requested Twitch feature, but it will directly affect streamers' incomes.
Twitch Gives Update About Video on Demand Content
Twitch offers content creators an update about an upcoming limit to be imposed on certain video-on-demand content this year.
Kick has rolled out a multistreaming feature that will let creators stream across multiple platforms like Twitch and YouTube and still earn money. However, to use the feature, creators must be Kick partners, and they will no longer enjoy a 95/5 split. Instead, their revenue will be "calculated differently and may be reduced by up to 50% compared to streaming exclusively on Kick," as reads the platform's FAQ section. Streamers are also required to enable the multistreaming toggle to generate revenue. Kick is one of the most lucrative sites available for streamers. Earlier in April, Adin Ross revealed his Kick earnings, stating that he could make over $27,000 in mere hours. The new multistreaming feature might be useful for some creators, while it could prompt others to stream exclusively on Kick to avoid income cuts.
Kick's New Multistreaming Feature Reduces Creators' Revenue
While Kick is popular for being quite creator-friendly, the platform has also been fairly attentive to audiences. In 2024, Adin Ross teased that Kick might begin paying its viewers through a new currency in the future, a benefit that Twitch does not offer. Kick has not given further information on the matter, but the platform continues to upgrade its features to attract more users.
Kick's new multistreaming support might seem restrictive, but it is still an important step towards defeating its rivals. In November 2024, Kick's co-founder, Bijan Tehrani, said that Kick aims to either beat or buy out Twitch. Tehrani also stated that the site's main focus isn't signing big names anymore, but improving its technology and features. On the other hand, Adin Ross was recently unbanned on Twitch, and fans have been wondering if the streamer could leave Kick.