Summary

  • Two former Nintendo PR managers have criticized Nintendo for the Switch 2 reveal.
  • The pair called out the company's lack of transparency regarding pricing, as the cost of the console and its games weren't made clear during the recent Switch 2 Direct.
  • The Nintendo Switch 2 will cost $449.99, while some digital games will be priced as high as $79.99.

Two former Nintendo PR managers have spoken out regarding the recent Switch 2 reveal, criticizing the company for how it handled certain aspects of the April 2 Direct. Although eager gamers were largely positive about the many titles coming to the Switch 2, the cost of the console and its games has prompted backlash.

During a recent hour-long stream, Nintendo finally answered countless questions consumers had about its upcoming console, including its specs and accessories. Many games coming to the Switch 2 were highlighted during the highly anticipated show, from first-party titles like Mario Kart World and Donkey Kong Bananza to third-party entries like Cyberpunk 2077 and Final Fantasy 7 Remake Intergrade. With plenty of surprises and untold hype surrounding the Direct, Nintendo fans were initially positive about the showcase. However, after the dust settled, it quickly became clear that the company had frustrated its community in more ways than one.

shuhei yoshida nintendo switch 2 underwhelming
Shuhei Yoshida Calls Switch 2 Direct 'Underwhelming'

Shuhei Yoshida, former PlayStation exec with over 30 years working at Sony, watches the Nintendo Switch 2 Direct and isn't overly impressed.

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In a new YouTube video (spotted by IGN), former Nintendo PR managers Kit Ellis and Krysta Yang gave their thoughts regarding the recent Switch 2 Direct, calling out the company's lack of transparency when it came to pricing. While a release date of June 5 was revealed during the presentation, the Nintendo Switch 2's $449.99 price tag wasn't shared during the lengthy livestream, tasking consumers with finding the information on their own. Additionally, certain games will cost upwards of $79.99, but this information also wasn't directly stated. According to the pair, this felt like a "deliberate" omission. "It just shows some disrespect to the consumer," Ellis said. "You’re just gonna throw your money at us blindly, you’re not going to even ask the question of how much it costs because you’re so excited, aren’t you?" The former employees conclude that the story has gotten out of hand, and that Nintendo has entirely lost control of the situation following what should have been a positive moment in the company's history.

Former Nintendo PR Managers Call Out Nintendo for Switch 2 Reveal

Players were also left disappointed by Nintendo Switch 2 Welcome Tour, a tutorial for the system that will come at a price. Many were quick to bring up Astro's Playroom, a platformer made to show off the PlayStation 5's DualSense controller, which came pre-loaded on every Sony console when it launched in 2020. The day after the Switch 2 Direct, the Nintendo Treehouse livestream was overrun by angry viewers, with the majority of comments demanding that Nintendo drop the price of its console and games.

Despite the ongoing controversy, many were impressed by the specs of the Nintendo Switch 2, with the system boasting a nearly 8-inch screen and improved visuals. The Switch 2 will also feature 256GB of internal storage and quicker loading speeds than its predecessor, along with newly designed Joy-Cons featuring mouse functionality for certain titles.

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Nintendo Switch 2 Tag Page Cover Art
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Brand
Nintendo
Operating System
Proprietary
Storage
256GB internal / MicroSD
Resolution
1080p (handheld) / 4K (docked)
App Store
Nintendo eShop
Wi-Fi
Yes
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Checkbox: control the expandable behavior of the extra info