Summary

  • A Pikachu-shaped Cheeto has appeared in an auction listing on popular auction house Goldin, looking to start the bidding at hundreds of dollars.
  • The Pikachu-shaped Cheeto is encased in a card case with a frame based on Pikachu's TCG appearance, with no start time set for the auction.
  • Goldin previously auctioned off a Charizard-shaped Cheeto for over $87,000, hinting at a substantial price point for the Pikachu-shaped snack.

A truly bizarre Pokemon collectible has recently hit a popular auction house website, with a Cheeto chip in the shape of a Pikachu being listed for hundreds of dollars. Collectibles and merchandise for the massively popular monster-catching franchise have come in all shapes and forms since the series made its landmark debut in the mid-1990s. Beyond the video games and trading cards, the beloved series has graced everything from clothing and toys to cereal boxes and fruit snacks, including several life-sized Pokemon plushes. Now, a strange Pokemon item has found its way to market.

Beyond the official merchandise, Pokemon's massive fandom has been home to plenty of unusual collectibles and tributes to the franchise. Pokemon has often inspired fans to create their own personalized merchandise based on the series' many creatures, including Pokemon-themed dice, carvings, and plenty more. The franchise has often even collaborated with major brands and manufacturers, with Toyota building a real motorcycle based on Miraidon. However, a recent auction listing features a far more unusual type of Pokemon collectible.

pokemon-scarlet-and-violet-miraidon
Toyota Builds Real Pokemon Miraidon Motorcycle

Toyota shares its real-life version of the Pokemon Scarlet and Violet Legendary Miraidon as a motorcycle, the vehicle that inspired its design.

As reported by Dexerto, online auction house Goldin recently saw a listing for a bizarre Pikachu-shaped Cheeto appear on the website. The "Pikacheeto," as dubbed by the listing, is shown set in a frame based on Pikachu's Base Set 2 appearance from the Pokemon Trading Card Game. The Pikachu-shaped Cheeto is said to stand two inches tall and comes enclosed in a clear plastic card storage box. The bizarre Cheeto auction features a starting bid of $500 USD, though a precise time window for the online auction has yet to be shared by Goldin.

Pikachu-Shaped Cheeto Going Up for Auction

The unusual Pokemon auction item would not be the first time Goldin has offered a similarly-shaped Cheeto as a prime item. Goldin previously featured another Pokemon-shaped Cheeto in an auction earlier this year, with a Flamin' Hot Cheeto in the shape of Charizard listed on the website. The auction fetched an exorbitant sum for the peculiar-shaped snack, with the final price on the website listed at over $87,000 for the Charizard Cheeto. The previous Cheeto auction could hint at a similarly staggering price point for the Pikachu Cheeto at its finish, serving as one of the most unusual pieces of Pokemon merchandise.

The Pikachu Cheeto auction comes as the Pokemon franchise has hit a fever pitch in fan excitement throughout 2025. Pokemon is gearing up to debut its next major video game release later this year, with Pokemon Legends: Z-A coming as a successor to 2022's Pokemon Legends: Arceus. The Pokemon Trading Card Game has seen a similar boom throughout recent months, with the "Prismatic Evolutions" Eeveelution-themed expansion becoming an instant smash hit among fans and collectors. Pokemon's overwhelming popularity will likely continue to make odd items like a Pikachu-shaped Cheeto a hot commodity.

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Top Critic Avg: 79 /100 Critics Rec: 66%
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Released
October 16, 2025
ESRB
Everyone 10+ / Fantasy Violence, In-Game Purchases
Developer(s)
Game Freak, Creatures Inc.
Publisher(s)
Nintendo, The Pokemon Company
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WHERE TO PLAY

DIGITAL
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Genre(s)
RPG, Adventure