Aside from deep discounted steam sales, paying full price for a game now as if it's a disc form is absurd. With no headroom of having to print and make disc's, cases and manuals anymore, the consumer should at least see some type of relief whether it's a console or pc. $70 for day 1 release of black ops or other aaa titles is crazy. Unfortunately nothing will ever be done about it unless there's a community boycott. In the end though, if you're happy with what you have and can afford then by all means do it. Life is too short to not enjoy it.