Summary
- Roblox is making it easier for creators to sell their 3D items via the Marketplace.
- Instead of joining the User Generated Content program, the Marketplace is now open to anyone who completes ID verification and pays for one of the two higher tiers of the Roblox Premium subscription.
- Roblox Premium 1000 and 2200 are priced at $9.99 and $19.99 a month, respectively.
Roblox is making a big change to its 3D item creation and sale process. The move is meant to streamline the process of using the in-game Marketplace, allowing more Roblox creators to sell their content with minimal hassle.
In terms of player outreach and revenue, Roblox is one of the most successful games revolving around user-generated content ever made. But as far as avatar customizations are concerned, the process of selling one's creations on its Marketplace has been fairly arduous up until now.
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Roblox Makes It Easier To Sell Avatar Items, But There's a Catch
The developers are now looking to streamline that process by allowing some users who agree to follow the game's Marketplace Policy and Community Standards to sell their avatar items immediately, without having to go through the long process of applying to participate in the UGC program. Another requirement for doing so is to perform ID verification, which is the same process required for enabling Roblox voice chat, and comes down to proving that the player is 13 or older. The final requirement is a bit of a catch, though, as this streamlined Marketplace access also hinges on users paying for one of the two higher tiers of the Roblox Premium subscription.
New Roblox Marketplace Submission Requirements
- Complete the Roblox ID verification process.
- Subscribe to Roblox Premium 1000 or Roblox Premium 2200.
- Continue complying with Roblox Terms of Service and Marketplace Policy.
With this move, the developers have essentially locked easy access to the in-game Marketplace behind the same wall that trading with other Roblox players has. For reference, Roblox Premium 1000 and 2200 subscriptions are priced at $9.99 and $19.99 per month, respectively. Roblox Corporation framed this policy change as part of its ongoing efforts to lay "the foundations of a healthy Marketplace." To that end, the company is also planning to make more changes that facilitate the process of discovering community content via the in-game store, and staying up to date with the offerings from specific creators.
Reading between the lines of this announcement, the new Marketplace policy could be interpreted as yet another step in Roblox Corporation's quest to better monetize its hit sandbox game. The group has been trying to optimize its margins for a while now, having just recently enacted another rule that prevents Roblox players from giving away select avatar cosmetics.
At the same time, locking Marketplace access behind a $9.99 subscription is also bound to help the developers police its content store. Users who maintain paid subscriptions should be less likely to attempt selling content that infringes on third-party IPs or is otherwise in breach of the game's Community Standards or Marketplace Policy, at least in theory.
Roblox - Game
- Released
- September 1, 2006
WHERE TO PLAY
Roblox is home to an ever-expanding library of community-created worlds and experiences. Whether you’re in the mood for an epic role-playing adventure game or just want to hang out with your friends, there’s always something new and exciting to play.
Connect with friends and millions of players from around the world across Xbox One, computers, smartphones, tablets, and virtual reality devices.
Mix-and-match accessories, body parts, and more to customize your avatar. You can be anything you want to be: a ninja pirate, a mermaid princess, a robot wizard, the possibilities are limitless.
