Summary
- A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future.
- This is part of Roblox's new economic model that has been announced, giving developers the ability to price their paid access experiences in real currency.
- Players worry this could undermine the purpose of Roblox.
A fan has highlighted a Roblox game called Ultimate Speed Simulator that requires real money to purchase instead of Robux. This is part of Roblox's newly announced economic model that gives developers the ability to price their paid access experiences in real currency, sparking a conversation in the game's community about the platform's future.
Roblox serves as an online platform for gamers to create and share their own video games. Roblox offers a wealth of user-generated content spanning many gameplay styles and genres, allowing players to access the platform for free and make purchases using a currency called Robux. Roblox has been around since 2006, is highly popular, and enjoys a solid player base with millions of monthly active users. It has, nevertheless, drawn some criticism, particularly in relation to problems like microtransactions. Now, Roblox is introducing a new economic model to the platform.
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The fan, known as SpecificPassenger596, shared on Reddit a screenshot of a Roblox racing game called Ultimate Speed Simulator, highlighting its $9.99 price tag. The fan wrote in their post, “It’s real, it’s coming,” referring to the replacement of Robux with real money. The description of Ultimate Speed Simulator reads: “First game to be featured with paid access.” This development sparked a long discussion on SpecificPassenger596’s post about Roblox’s ups and downs and how this change could affect the platform.
Roblox is Charging $9.99 Instead of Robux for a Game
Some players are downhearted about this, believing that charging real money for Roblox games will eventually mean the “end of true enjoyment” on the platform. Other players accused Roblox of turning into a “money grab,” with some even arguing that the company is not respecting its long-term users. One player said they felt sorry for the platform, thinking that if charging real money for games becomes standard practice, Roblox will eventually lose many players. However, the vast majority of experiences on Roblox will remain free, according to the developer.
Recently, the Roblox communications team provided a statement about the announced changes: "At Roblox Developer Conference 2024, we announced new economics, where developers will be able to price their paid access experiences for purchase in real currency on computer and web and earn a higher revenue share. Experiences selling at $9.99, $29.99, $49.99 will receive 50%, 60%, and 70% revenue share, respectively (purchased on computer and web, in real currency). While the vast majority of experiences on Roblox are and will remain free based on how our economy works, we want to support creators who are used to the different economics that are available off Roblox, particularly on consoles and PCs. While paid access is not an entirely new business model for experiences on Roblox (there have been existing paid access experiences prior to this launch), we’re excited to expand and improve upon the paid access model and provide creators with more ways to earn. Read more in our DevForum.”
Even though most players feel let down by this, a few still believe Roblox has some excellent games that make the platform worth playing. Roblox has faced various controversies recently, with issues ranging from video game addiction to accusations that the platform artificially inflates player counts and engagement metrics.
According to Roblox's developer, allowing players to buy games with real money is part of a broader new economic model to support creators on consoles and PCs. The changes will expand paid access options, making it easier for creators to earn. So far, some Roblox players are not happy with the direction the platform is taking in this regard.
- Released
- September 1, 2006
- ESRB
- Teen / Diverse Content: Discretion Advised, In-Game Purchases (Includes Random Items), Users Interact
- Developer(s)
- Roblox Corporation
- Publisher(s)
- Roblox Corporation






Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
MILLIONS OF EXPERIENCES
In the mood for an epic adventure? Want to compete against rivals worldwide? Or do you just want to hang out and chat with your friends online? A growing library of experiences created by the community means there’s always something new and exciting for you every day.
EXPLORE TOGETHER ANYTIME, ANYWHERE
Take the fun on the go. Roblox features full cross-platform support, meaning you can join your friends and millions of other people on their computers, mobile devices, or VR headsets.
BE ANYTHING YOU CAN IMAGINE
Be creative and show off your unique style! Customize your avatar with tons of hats, shirts, faces, gear, and more. With an ever-expanding catalog of items, there’s no limit to the looks you can create.
- Platform(s)
- PlayStation 4, Xbox One, PC, Android, iOS, Meta Quest 2, Meta Quest Pro
- Genre(s)
- Game Creation System
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