Roblox has announced that it will be joining hands with Nickelodeon and Paramount to bring SpongeBob SquarePants and Teenage Mutant Ninja Turtles to the platform. With Roblox continuing to grow since going public a few years ago, the platform has been turning towards more collaboration opportunities in a bid to grow its footprint. This announcement comes as the latest addition on that front.
While Roblox had a strong presence in the gaming industry over its 26-year period, it wasn't until its availability on iOS and Android that the virtual sandbox really started to thrive. Roblox Corporation continued to build on the platform's growth trajectory, most notably by bringing popular IPs onto Roblox. Recently even the popular entertainment franchise Dave and Buster's launched its D&B World on Roblox. Now it looks like the publisher may be bringing more popular franchises to the platform in the near future.
Announcing its latest collaborative effort with Gamefam, Roblox stated that SpongeBob SquarePants and Teenage Mutant Ninja Turtles will be coming to the platform, with both of these will be two standalone experiences developed by the company. As per Paramount Senior Vice President Doug Rosen, the idea is to "let the millions of SpongeBob SquarePants and Teenage Mutant Ninja Turtles fans inside these worlds play and explore alongside the iconic characters they know and love." So far, no release date has been announced although both of these projects are expected to go live later in the year.
The SpongeBob and TMNT announcement follows other popular collaboration efforts such as Sonic the Hedgehog on Roblox. In fact, both SpongeBob and TMNT already exist in the Roblox world. The Nickelodeon character is part of the Nickverse game whereas 2007's Turtle Trouble was the first TMNT entry onto Roblox. In any case, the two franchises should come as a welcome addition considering how both still continue to be popular choices among the younger audience.
Interestingly, despite Roblox's seemingly high popularity, the platform itself hasn't fared in the same vein when it comes to financial performance. Even amid player growth, Roblox reported $300 million in losses in the third quarter of 2022. The company further stated that net losses are to be expected in the coming quarters, mostly due to its long-term investments being based on non-GAAP targets. Regardless, there seems to be no shortage of interesting new content for Roblox fans, especially with SpongeBob and TMNT making their way to the platform. Still, it will be interesting to see how Roblox will look to sustain and build its massive popularity in the months to come.
Roblox is available now on Android, iOS, PC, and Xbox One.
Source: GameSpot