Streaming platform Rumble has once again made waves in the gaming community by successfully acquiring another prominent Twitch streamer. The ongoing competition between the leading streaming platforms, such as YouTube and Twitch, is constantly evolving. However, in recent months, a new player in the streaming industry has emerged by the name of Kick, which has consistently made headlines for its attempts to recruit top talent from Twitch. Nevertheless, this month, Rumble is the new contender making waves and capturing the spotlight.
On May 16, Kai Cenat, the record holder for the most subscribed streamer on Twitch, along with renowned YouTuber iShowSpeed, made a surprising announcement. They revealed that they would be collaborating on a new show called "The Kai 'N Speed Show," which will exclusively stream on the Rumble platform. This announcement caught many off guard, as it was widely expected that they would be joining Kick, as previously claimed by Adin Ross. Following this announcement, Adin even stated during a live stream that Kick had offered each of them $40 million to join their platform, while he was unaware of what Rumble had offered them.
Adding to the buzz, Rumble recently made headlines once again by announcing the signing of Mizkif, a renowned Twitch streamer and co-owner of OTK. Mizkif also talked about this development during one of his Twitch streams, stating that he would be streaming on Rumble twice a week or for a few hours. He reassured his Twitch fans that his presence on Rumble would not diminish his activity on Twitch. Additionally, Mizkif mentioned that Rumble aims to become more gaming-oriented and simply wants him to play games.
Mizkif also emphasized that his decision to join Rumble was not primarily driven by financial considerations but rather by the opportunity to contribute to the platform's growth. With over 2 million followers on Twitch, Mizkif's signing with Rumble is expected to significantly enhance the platform's gaming section, which they are actively seeking to expand, as confirmed by Mizkif himself.
Undoubtedly, both Twitch and YouTube enjoy a substantial advantage due to their extensive head start in the market and the vast user base they have established over time, which presents a formidable challenge for any aspiring platform attempting to compete against them. However, the presence of healthy competition is invariably advantageous, and the entrance of Kick, along with the recent concerted efforts undertaken by Rumble to attract a larger audience, holds the potential to serve as dynamic catalysts fostering innovation and pushing the boundaries even within the established platforms.