Summary

  • Snoop Dogg and his son Cordell Broadus are forming a game studio, Death Row Games, to empower minority creators and publish games on Fortnite using the Unreal Editor.
  • Snoop Dogg has been gaining popularity in the gaming industry recently through collaborations with Call of Duty and his game streaming.
  • Death Row Games aims to provide access and opportunity to diverse creators and broaden the narrative around gaming, following the trend of increased representation in the industry.

Snoop Dogg and his son are teaming up to form a game studio to help minority creatives publish content on Fortnite via its Unreal Editor. Following the unveiling by Epic Games early this year, developers have already found creative means of utilizing Unreal Engine for Fortnite (UEFN), also known as Creative 2.0. Now it appears that Snoop Dogg is diving into Fortnite to build on UEFN's potential.

Snoop Dogg isn't a new name when it comes to gaming. The celebrity rapper has been a game streamer for a few years and was even a member of the esports group FaZe Clan until last April. He has gained more popularity in the gaming sphere in recent times, mostly due to his collaborations with Call of Duty. Back in July, Activision announced that it would be adding Snoop Dogg and Nicki Minaj skins to Call of Duty, which was followed up by a Snoop Dogg finisher in Call of Duty: Modern Warfare 2 almost two months later. In any case, his latest venture marks a first for the celebrity as a potential games publisher.

RELATED: Snoop Dogg Biopic In The Works With Black Panther 2 Co-Writer

In partnership with his son Cordell Broadus, Snoop Dogg is officially setting up a game studio, dubbed Death Row Games. According to the announcement, the studio is set up such that minority creators can build and publish games to Fortnite through the UEFN. Broadus emphasizes that it's a matter of "representation of the culture in these sectors" as opposed to "just being the talent." He further pointed out that the vision for Death Row Games is "to provide access and opportunity to diverse creators to empower them" and "broaden the narrative around what gaming is and can become." It remains to be seen what transpires out of Death Row Games and Broadus says that the studio is still in its early stages.

Call-of-Duty-Mobile-Snoop-Dogg

Of course, this isn't the first time a Fortnite-focused studio was established. Back in July, Bungie co-founder Alex Seropian opened a studio called Look North World to develop games exclusively for the Fortnite ecosystem. Through the UEFN, the studio stated it hoped to develop AAA games and would be able to publish new games every two to three months, with regular feedback from the player base.

Historically, representation in the gaming industry has often been lacking when it comes to people of color. Fortunately, things have notably improved in recent years with representation taking a bigger spotlight. With the recent commercial success like the Miles Morales-featured Spider-Man 2, Cordell Broadus and Snoop Dogg's Death Row Games now has an interesting opportunity ahead to build on the growing interest.

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Fortnite
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Survival
Battle Royale
Shooter
Action
Adventure
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Systems
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Top Critic Avg: 84 /100 Critics Rec: 94%
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Released
September 26, 2017
ESRB
T for Teen - Diverse Content: Discretion Advised, In-Game Purchases, Users Interact
Developer(s)
Epic Games
Publisher(s)
Epic Games
Engine
Unreal Engine 5
Multiplayer
Online Multiplayer, Online Co-Op
Cross-Platform Play
All platforms (except iOS/Mac)
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Genre(s)
Survival, Battle Royale, Shooter, Action, Adventure