Soon, Twitch partners will soon be able to claim a 70/30 revenue split from the platform, but there are a few catches towards this change in potential earnings. The announcement arrived after Twitch found itself in hot water over some proposed policy changes that were quickly vetoed by Twitch streamers and viewers across the board.Last week, Twitch retracted and apologized for some branded content guidelines that would have made it more difficult if not impossible for streamers on the platform to use or obtain brand sponsorships. The proposed policy prompted mass negative feedback, including ultimatums from larger partners such as Asmongold that threatened to boycott the platform should the policy have gone forward. Suffice it to say, the guideline proposals were ultimately scrapped. However, Twitch was not done making some changes to the platform. On June 15, Twitch announced the Partner Plus Program, which will give eligible Twitch partners a 70/30 revenue split, but there are some criteria that need to be met before partners can be upgraded to the new platform. The program launches on October 1, but Twitch partners can work towards eligibility in the meantime. Partners that maintain 350 or more recurring subscriptions per month for three consecutive months will be eligible for the Partner Plus Program for 12 months, starting the following month. In short, Twitch partners that stay at or above that threshold in July, August, and September will be eligible for 12 months of Partner Plus starting in October. However, the 70/30 revenue split will only apply to the first $100,000 of annual revenue, in which case it will return to the current 50/50 split.
However, the recurring subscription quota for Partner Plus does not include gifted subscriptions or Prime Gaming subscriptions, which may put a snag in some streamers' plans for eligibility. While Twitch CEO Dan Clancy was under fire for being out of touch and for not initially backing away from the 50/50 revenue split, response to the Partner Plus Program was met with cautious optimism. While most users agreed that a 70/30 revenue split across the board would be ideal, they saw the Partner Plus Program as a step in the right direction.
At first glance, the Partner Plus Program may benefit mid-sized channels that maintain a minimum of 500 to 1,000 viewers per stream the most. However, with competitors such as Kick signing talent such as Ninja and other former Twitch partners, it remains to be seen if the Partner Plus Program was made in response to the competition.