Ubisoft is one of the leading video game companies, acting both as a developer and publisher, with subsidiaries across the world and many well-known games and multi-million-selling franchises such as Assassin's Creed, Prince of Persia, Rayman, and Far Cry.
The company was founded in 1986 in northwest France as a small sales business, but eventually branched into the video games industry with its first game, Trivial Pursuit. Their second game, Zombi, was a critical and commercial success. Later, with the publishing of Rayman, the studio was put on the world map. Ubisoft games usually perform well financially, making massive profits for the company. What's most notable about Ubisoft-developed games today is that every triple-A project can involve contributions from as many as ten different studios, with thousands of developers working across the globe.
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Updated October 6, 2025, by Vlad Mazanko: Regardless of a player's personal feelings toward the company, there's no denying that Ubisoft is a major force in the video game industry, with several franchises surpassing a total of 50 million sales. While some recent Ubisoft games have fallen short of expectations, including Avatar: Frontiers of Pandora and Star Wars Outlaws, several others, like Assassin's Creed Shadows, have already established themselves as one of the best-selling releases of the year.
Ubisoft is among many gaming companies that rarely reveal exact sales figures for its titles, especially in recent years. Instead, the company often focuses on other metrics, such as player engagement, total player counts (including Ubisoft+ subscribers), or profit generated over time, which often includes in-game purchases and microtransactions. This means that not every sales figure for its most popular titles is officially confirmed, leaving room for projections, comparisons, and analytics regarding its games' performance.
This list has been updated to provide the most accurate sales numbers possible based on both official data and independent analytics for Ubisoft's best-selling titles. Note that the figures listed below may not be strictly official or 100% precise, but they represent a fairly reliable ranking of the company's top sellers as of 2025.
25 Prince of Persia: The Sands of Time
Estimated Sales: 6 to 7 Million Units
Prince of Persia: The Sands of Time
- Released
- October 28, 2003
WHERE TO PLAY
The Assassin's Creed series, one of Ubisoft's flagship franchises, probably would've never been made if the Prince of Persia trilogy hadn't existed. The first game in the series, The Sands of Time, was an incredible title that wowed players upon its arrival.
The smooth nature of the game's platforming, coupled with its great combat, made this game an absolute masterpiece that fans still love to this day. Later games in the series might've made more questionable design choices, but The Sands of Time still stands strong as one of the greatest action platformers ever made.
24 Just Dance 4
Estimated Sales: Around 8 Million Units
Just Dance 4
- Released
- October 2, 2012
WHERE TO PLAY
- ESRB
- e
- Genre(s)
- Musical, Rhythm, Action, Fitness
The Just Dance series peaked during 2010–2011, boosted by the Wii's casual gaming popularity. While Just Dance 4's sales had already dropped notably compared to earlier entries, it still turned out to be a massively profitable annual release for Ubisoft, with over 4 million units sold in the US alone during the first few months, and total sales confirmed to have exceeded 7 million units worldwide in the game's first year.
While Ubisoft continued to release annual Just Dance games that remained popular, there was an undeniable drop in sales numbers with each passing year. As a result, no Just Dance entry since 2016 has reportedly managed to reach 7 million units.
23 Assassin's Creed Brotherhood
Estimated Sales: 8 Million Units
Assassin's Creed Brotherhood
- Released
- November 16, 2010
WHERE TO PLAY
- ESRB
- M // Blood, Sexual Themes, Strong Language, Violence
- Genre(s)
- Action, Stealth
Assassin's Creed Brotherhood stands somewhere between a standalone expansion and a full-fledged entry in the Assassin's Creed series, building upon the immense popularity of its predecessor. For many, the Ezio trilogy represents the peak of the series, with Brotherhood often considered the best of the three, and its sales were appropriately high.
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In May 2011, Ubisoft officially announced that Assassin's Creed Brotherhood had sold 7.2 million copies, cementing the series as the company's true rising star in gaming. It's safe to assume that Brotherhood's total sales today have exceeded 8 million units — or possibly even more, thanks to constant discounts for players who missed the original release but wanted to see what all the buzz was about.
22 Assassin's Creed Revelations
Estimated Sales: 8 Million Units
Assassin's Creed Revelations
- Released
- November 15, 2011
WHERE TO PLAY
- ESRB
- M for Mature: Blood, Language, Mild Sexual Themes, Violence
- Genre(s)
- Action, Open-World
The final installment in the Ezio trilogy, wrapping up the iconic character's story in a mostly satisfying way, Revelations isn't as universally beloved as Assassin's Creed 2 or Brotherhood, showing that players had slowly grown tired of the established formula with few innovations. Despite a less flawless reception among critics and players, Assassin's Creed Revelations was still a massive success, with pre-orders significantly higher than Brotherhood's figures, according to Ubisoft.
In February 2012, just four months after launch, Ubisoft revealed that Assassin's Creed Revelations had sold nearly 7 million copies, ending Ezio's story on a high note and showing overall comparable, if slightly higher, figures than Brotherhood managed in the same timeframe. It's safe to assume that the game continued to add to its sales, presumably exceeding 8 million by 2013.
21 Assassin's Creed (2007)
Estimated Sales: 9 to 10 Million Units
Assassin's Creed
- Released
- November 14, 2007
WHERE TO PLAY
- Developer(s)
- Ubisoft Montreal
- Publisher(s)
- Ubisoft
- Genre(s)
- Open-World, Stealth, Action
The original Assassin's Creed might not be the series' best seller, but over the years, it has amassed impressive sales numbers. Initially launched on Xbox 360 and PS3, the game later arrived on PC, drawing interest from fans of the franchise's later entries who wanted to revisit the title that started it all. While not as iconic as its Ezio-led sequels, Assassin's Creed stands out for its unique setting, atmospheric world, and intricate story.
According to available data, Assassin's Creed's total sales are estimated to be behind its acclaimed sequels, but not by much. By 2010, the game had sold 8 million copies, so it's reasonable to assume that over the years, it has surpassed 9 million, with some optimistic estimates suggesting it may have even exceeded 10 million. Either way, the original title remains one of the stronger-selling entries in the long-running franchise.
20 For Honor
Estimated Sales: Over 10 Million Units
For Honor
- Released
- February 14, 2017
WHERE TO PLAY
- ESRB
- M for Mature: Blood and Gore, Intense Violence
- Genre(s)
- Action
The combat in For Honor was the biggest draw of the game, and the fact that players could duel online by experimenting with this combat system certainly helped. The initial reception to this game was fairly muted, but this impression became more and more positive over time. According to the latest official intel, the game has attracted over 35 million players since launch, potentially indicating around 10 million copies sold.
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A difficult and original combat system is hard to pull off, but Ubisoft has managed to take major steps in this department. Instead of developing a sequel, the company decided to focus on long-term For Honor support, resulting in new content updates being released for the game to this day, more than eight years after launch.
19 Assassin's Creed Unity
Estimated Sales: 10 to 11 Million Units
Assassin's Creed Unity
- Released
- November 11, 2014
WHERE TO PLAY
- ESRB
- M for Mature: Blood and Gore, Intense Violence, Sexual Themes, Strong Language, Use of Alcohol
- Genre(s)
- Action, Open-World
After its time in the spotlight, people started getting tired of the yearly Assassin's Creed releases. The games simply didn't have that draw anymore, and the popularity of the franchise was hit even harder with the buggy launch of Assassin's Creed Unity.
However, over time, the reception towards Assassin's Creed Unity has certainly eased up a bit, especially since Ubisoft has worked hard to quickly patch up all the title's technical issues. Players have finally started appreciating the strong points of this title, leading to a rise in sales and helping it become one of the best-selling Assassin's Creed games of all time.
18 Watch Dogs 2
Estimated Sales: 10 to 11 Million Units
Watch Dogs 2
- Released
- November 15, 2016
WHERE TO PLAY
- ESRB
- M for Mature: Blood, Intense Violence, Nudity, Sexual Themes, Strong Language, Use of Drugs
- Genre(s)
- Open-World, Action, Adventure
Following the success of the first game, Ubisoft's executives decided to create a franchise like its other games. Pre-orders for Watch Dogs 2 were low, which led Ubisoft to reduce sales projections for the game, although its CEO was still confident in the game and believed it would be a financial success.
The sales of the game were rather slow at first, but eventually ended up being pretty similar to that of the original game, as was its critical reception. To this day, the cumulative sales numbers are believed to be somewhere near the 10-11 million mark. All that led to the third entry in the series, called Watch Dogs: Legion.
17 Tom Clancy's Ghost Recon Wildlands
Estimated Sales: 10 to 11 Million Units
Tom Clancy's Ghost Recon Wildlands
- Released
- March 7, 2017
WHERE TO PLAY
- ESRB
- M for Mature: Blood and Gore, Intense Violence, Partial Nudity, Sexual Themes, Strong Language, Use of Drugs
- Genre(s)
- Shooter
Tom Clancy's Ghost Recon Wildlands was released in 2017 as the tenth installment in Tom Clancy's franchise, and as the first game in the series to feature an open-world environment. The game's beta version attracted more than six million players, which was, at the time, an indication of the good commercial performance of the game.
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When released, the game was one of the biggest launches in the year of its publishing. It became the second fastest-selling game in the series, while simultaneously being the best-selling game in the United Kingdom and the United States in the month of its release.
16 Watch Dogs
Estimated Sales: 10 to 11 Million Units
Watch Dogs
- Released
- May 26, 2014
WHERE TO PLAY
- ESRB
- M For Mature // Blood, Game Experience May Change During Online Play, Intense Violence, Nudity, Strong Language, Strong Sexual Content, Use of Drugs and Alcohol
- Genre(s)
- Open-World, Action, Adventure
The indications for the strong commercial performance of Watch Dogs came before the game was even released. It was the most pre-ordered new intellectual property and the most pre-ordered game for the eighth generation of consoles. This culminated in the game being the most pre-ordered game of the year with 800,000 copies.
Initially, the company's executives expected the game to sell more than a million copies. The expectations were met, and after the first week, four million copies of the game were sold. In a report later handed to the public, Ubisoft confirmed that the game had sold more than 9 million copies as of 2014, so we can safely assume that this number has increased over the past years.