Ubisoft has announced that the son of co-founder Yves Guillemot will serve as Co-CEO of its new subsidiary. Backed by Tencent, the new subsidiary will focus on several popular franchises owned by the publisher, including Assassin's Creed, Far Cry, and even Rainbow Six. This news follows the recent layoff of 19 employees at Red Storm Entertainment, the Ubisoft studio that was founded in part by Tom Clancy.
These two decisions are probably unrelated, but despite recent restructuring efforts at Ubisoft, at least fans can rest assured that the company still has plans for the future of at least one Tom Clancy franchise. From the beginning, the plan for this project was to poach the best developers from other offices to create a roadmap for what lies ahead. Yves Guillemot's original comments about this subsidiary suggest that the goal of this venture is to ensure the best chance for success with three of the most important franchises in Ubisoft's history.
Ubisoft Forms New Subsidiary for Handling Assassin's Creed and More Popular IPs
Veteran game developer Ubisoft delegates Assassin’s Creed and other top franchises to a new subsidiary backed by another major industry player.
According to Ubisoft, Charlie Guillemot and Cristophe Derennes have been chosen to work together as Co-CEOs of the publisher's new subsidiary. Charlie has worked in multiple development teams during his career, and Cristophe is one of the co-founders of Ubisoft Montreal, so it's safe to say that these two have the experience necessary for this role. In addition to this announcement, both Guillemot and Derennes shared details about how Ubisoft plans to accomplish its goals, which may include the use of Generative AI. This statement follows a recent report that almost 20% of all Steam games released in 2025 used Generative AI.
New Ubisoft Subsidiary Co-CEO Comments on Generative AI and Cloud Gaming
When asked about the biggest opportunities for growth in the video game industry, Charlie Guillemot made the following enlightening statement:
"Of course, generative AI and cloud are likely to revolutionize game creation and the player experience in the long term, but what really matters today is standing out. That means being able to offer high-quality content, and sometimes that means shorter content, speaking to new generations that consume content in a different way."
While he did not explain whether Ubisoft would be relying more heavily upon tools like Generative AI, it's clear that the new Co-CEO of this subsidiary sees potential in this controversial technology. Even as some developers fight back against AI, games like My Summer Car manage to score rave reviews despite developers disclosing the use of this tool. The success of such independent titles indicates that some gamers might not have a big problem with developers using Generative AI.
According to Charlie Guillemot, he will be overseeing which brands to focus on, while Christophe Derennes figures out how to accomplish the goals of Ubisoft. Although neither Co-CEO indicated which specific titles would be overseen by this subsidiary, Ubisoft does have several remakes planned, including some in the Assassin's Creed franchise. Given that both Guillemot and Derennes specifically mentioned this IP when discussing the goals of this venture, it's not unreasonable to suspect that one of these remakes will be developed with the help of this new subsidiary.
- Date Founded
- March 28, 1986
- Headquarters
- Saint Mandé, France
- CEO
- Yves Guillemot
- Subsidiaries
- Massive Entertainment, Ubisoft Paris, Ubisoft Quebec, Ubisoft San Francisco
- Known For
- Rainbow Six, Prince of Persia, Far Cry, The Crew